Director of Sales - Proof Dallas

Proof of the Pudding is a chef-led hospitality company delivering food and beverage experiences at some of North America’s most complex sports, entertainment, cultural, and live-event venues. Founded in Atlanta in 1979, Proof has built a national reputation for doing hospitality differently — from-scratch cooking at scale, hyper-local sourcing, and a partnership-first approach that treats clients as collaborators, not contracts. The company serves professional and collegiate sports venues, convention centers, cultural institutions, and large-scale destination events across the United States and Internationally. The Regional Director of Sales leads profitable revenue growth and sales-team development across Proof Offsite Catering, The Empire Room and Dallas Arboretum. Offsite Catering is the primary commercial focus, with particular emphasis on new corporate accounts, recurring catering and stronger summer demand. The role combines direct business development with leadership of the existing sales team, consistent sales execution and coordinated cross-selling across the Dallas portfolio. The Director partners closely with Operations, Culinary and Finance to align client commitments with service capabilities and financial expectations. The position may also coordinate referrals and shared opportunities with RS3 Hospitality as approved by regional and RS3 leadership. Responsibilities Business development and revenue growth Develop and execute a regional sales plan with goals by business unit, customer segment, salesperson and season. Personally prospect, develop and close strategic accounts while directing the team’s broader pipeline. Grow corporate catering, social and nonprofit events, preferred-caterer relationships and repeat business. Build summer business through advance prospecting, targeted campaigns, dormant-client reactivation and recurring accounts. Expand existing relationships through additional events, services and appropriate venue referrals. Lead, coach and hold two Sales Directors accountable for assigned accounts, production goals and client retention. Create individual development plans and conduct regular one-on-one coaching, proposal reviews and closing-strategy discussions. Assess talent, address performance gaps, support recruitment and onboarding, and develop future sales leaders. Coordinate administrative support to improve response times, CRM accuracy, proposal preparation and reporting. Establish standards for lead qualification, proposal turnaround, follow-up, account ownership and lost-business reporting. Lead weekly pipeline reviews and maintain accurate forecasts, next steps and opportunity ownership. Review conversion, new accounts, repeat business and recognized revenue against approved plan Partner with Operations and Culinary on menus, pricing, staffing needs, logistics and service capacity before commitments are made. Follow established pricing, discount and approval guidelines; escalate exceptions to the appropriate leader. Ensure complete sales-to-operations handoffs, accurate event information and timely communication of changes. Work with Finance to validate recognized sales, cancellations and credits for reporting and incentive calculations. Develop cross-selling among Proof Offsite Catering, The Empire Room and Dallas Arboretum. Coordinate approved referrals and prospecting with RS3 sales contacts, including corporate relationships and non-event-day venue opportunities. Respect existing account ownership and venue agreements; agree on proposal leadership, client communication and revenue attribution. Support a phased RS3 collaboration while maintaining the primary focus on Offsite growth.